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Creative Lobotomy
EXTRACT FROM CLINICAL FILE
Yasmine Safi
Female subject, born 1990.
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Displays sharp cognitive abilities, above-average linguistic responsiveness and a high tolerance for complexity.
Shows functional illusions: she believes a pen can operate as a surgical instrument.
Occasionally mistakes writing for open-heart surgery.
Presents controlled delusions: interprets artificial intelligence as a new form of augmented writing rather than a shortcut.
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Rejects automatism.
Uses the machine as a lens, not as a voice.
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Refuses complete recovery, preferring intermittent lucidity.



Eziologia del segno
Everything begins with an X.
Error.
Deletion.
Mistake.
On that X I draw a Y.
Not to cover it.
To give it a meaning that is mine.
Not someone else's.
I do not handle failure well.
Contempt toward myself feeds my writing.
Fear of making mistakes fuels the work I do for others.
Intake

1
Diagnosis
What it means:
Analysis of what is not working in a project, a text, or a communication identity.
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What I actually do:
• tone of voice analysis
• mapping communication inconsistencies
• evaluation of existing materials
• narrative structure observation
• clear report: what to keep, what to remove, what to rebuild
2
Treatment
What it means:
Direct intervention on content to restore clarity, readability and coherence.
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What I actually do:
​• rewriting texts
• strategic copywriting
• narrative design
• tone of voice definition
• full revision of existing materials
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3
NARRATIVE THERAPY
What it means:
Building the language and verbal identity of a project.
What I actually do:
​• narrative concept development
• tone of voice design
• naming
• content architecture definition
• writing narrative guidelines
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4
Experimental Department
What it means:
Designing tools that combine writing, play and experience.
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Cosa faccio davvero
​​• game mechanics design
• writing training materials
• development of experiential tools
• board game creation
• design of educational and experiential formats
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5
Assisted Discharge
What it means:
Closing a project leaving it capable of continuing on its own.
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What I actually do:
​• operational guidelines definition
• delivery of maintainable toolkits and materials
• editorial structure organisation
• transition support
• follow-up when needed
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