On Facebook, I kept the language closer to the habits of the existing audience.
Portfolio / HSP Italia
HSP
ITALIA
content creator, copywriter, concept designer2024 · 2025
Context
Context and process
I worked with HSP Italia. I analysed its channels, proposed an editorial plan and, after an initial period of discussion, independently managed themes, research, copy, visuals, and publishing.
I began with the association’s internal materials and, whenever a subject required it, supplemented them with external research and verification.
Editorial adaptation
Two channels, two different logics
On Instagram, I created carousels, quizzes, tests, and recurring formats.
Case 01
PASsaggi
PASsaggi already existed as a recurring feature. I designed a recognisable cover and format to bring the community’s personal contributions to Instagram while preserving a visible continuity between different voices.
Case 02
Nuances of Sensitivity and Hearing / Listening
Nuances of Sensitivity
I designed Nuances of Sensitivity as a repeatable format: begin with a satellite word, unfold its meanings, translations, and cultural nuances, then bring it back to the theme of sensitivity.
Hearing and listening
For the strand dedicated to hearing and listening, I began with mimikaki, a tangible Japanese practice, to build a reflection on listening and making space.
Case 03
PAS conference
During a PAS conference, I chose to report what was happening as it happened. I followed the talks in person, filmed on my phone, then wrote and published posts, reels, and updates from my computer using first-hand material.
Supporting formats
Supporting formats
Membership card
I proposed a format built around three highlighted reasons, making the value of membership immediately clear.
Webinar
For each webinar, I received the essential information and adapted the title, copy, and visual composition to the individual event.
Quotes
I selected quotations from external authors and connected them to the editorial theme of the period.