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PLAYERGE / Escape Rooms for Green Entrepreneurship
A unicorn start-up chases rapid growth and disruption; a garden puts down roots, adapts, and grows as an ecosystem.
Portfolio / Escape4Change
Escape4Change
Communication, dissemination, and art direction2024 · May 2025
play, change reality.
The collaboration ended because of a divergence in values regarding the management of communication.
Escape4Change
Areas of work
Dissemination for six European projects
Escape4Change editorial communication
Italian and English content adapted to each channel
Commercial presentations of the experiences
Dissemination
An editorial system for European projects
I introduced a cover system that made each project, theme, and content function immediately recognisable while preserving editorial continuity across very different visual identities.
01Project
02Theme
03Content function
04Feed continuity
Six European projects
European project dissemination
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EcoAgeing
For EcoAgeing, I chose to address climate change directly, explaining it and connecting it to intergenerational dialogue.
Example of a theme addressed
UpGameIn
For one of UpGameIn’s themes, I began with a question: we say games are for everyone, but who is left out? I explained why accessibility must be designed from the outset, accounting for different bodies and different ways of participating.
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Food Odyssey
I chose to reveal the hidden side of common foods, using data on water consumption, emissions, and supply chains to make their impact visible.
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My Diversity Our Strength
I challenged the idea of natural talent in STEM, showing how strongly access, representation, support, and fear of failure affect it.
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Ecce Ludus
I presented games as educational tools able to accommodate different ways of learning: observing, doing, moving, trying, failing, and collaborating.
Escape4Change
Escape4Change editorial communication
A triptych explaining Escape4Change through three questions: what it does, the forms in which it operates, and why it chooses play. The pieces connect social and personal change, European projects, and services, arriving at the core of the method: playing to learn, change, and act upon reality.
Part 01
The Best Job in the World
Part 02
Complex or Complicated
Part 03
Why Play
Standalone feature
Everyone Plays
In this carousel, I explored play as a biological function, showing how different animals use it to train movement, intelligence, relationships, and problem-solving.
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Everyone Plays
Editorial content
Escape4Change values and positioning
Playing may cause side effects
Play produces tangible effects: creativity, problem-solving, and emotional regulation. The ironic tone lightens the message without diminishing the value of the content.
Game is the perfect formula
Curiosity, challenge, and creativity become the elements of a formula. The piece presents play as a designed experience, not entertainment left to chance.
No soul washing
A stance against the superficial use of play to simulate social impact. Change cannot merely be declared; it must be built into the experience.
Not magic, just game design
What appears spontaneous during play grows from rules, feedback, objectives, and design choices. The post makes the method behind the experience visible.
GBA, Game-Based Assessment
Games make it possible to observe behaviour and decisions in a simulated context, beyond what people say about themselves. The acronym also recalls the Game Boy Advance, connecting assessment with video-game culture.
Structure and storytelling
Commercial presentations of the experiences
I began with raw information supplied by the sales team, selected it, rewrote it, and organised it into a narrative. I then designed the visual presentation and, when needed, produced a video guide showing how to use it.
01Raw information
02Selection and hierarchy
03Rewriting
04Storytelling
05Visual design
06Video guide
Seven editorial streams
Management, revisions, and constraints
I managed communication for six European projects alongside Escape4Change: around sixteen original pieces per month, in Italian and English, adapted to different channels. The work included research, copy, visual adaptation, publishing, and material revisions.
When a project changed its logo, I reopened previously scheduled materials, replaced the assets, and in some cases prepared content announcing the change.
6European projects
+1Escape4Change communication
12dissemination pieces per month
≈16original pieces in total per month